SMCC names Jeff Schools as new communications director

SOUTH PORTLAND, Maine — Southern Maine Community College (SMCC) is pleased to announce it has hired Jeff Schools as its new Director of Communications.

Schools is a seasoned digital media director with years of experience as a newsroom manager, leading the digital content team at the local NBC affiliate, NEWS CENTER Maine (NCM). During his time at NCM, Jeff helped continually grow the station’s digital presence through content creation, social media, and live streaming.

As a seasoned communications expert with ties to the media and a diverse range of populations, Schools connections and knowledge will greatly benefit SMCC, said SMCC President Joe Cassidy.

“We know Jeff will serve as an expert communicator in sharing our stories of success and the opportunities that SMCC provides to transform the lives of individuals and communities through education and training,” said Cassidy.

Schools, who is no stranger to the SMCC community, having produced and directed the SeaWolves’ live streaming game broadcasts, said he’s excited to expand his role and to serve as a liaison for the College.

“I have been involved with SMCC for nearly ten years and have a tremendous amount of respect for the institution,” Schools said. “Having grown up in South Portland and being tied to the community, I couldn’t think of a better fit. I am eager for what the future holds.”

If you have story ideas or press inquiries, please reach out to Jeff at (207) 741-5575 or email him at